Business Model Canvas
An assumption to testLocal roaster
Selection & delivery
Taste profiles
Coffee that suits your taste, delivered to your door
Taste feedback
Community & referrals
Coffee drinkers working from home
Beans, packaging & delivery
Monthly plans & one-off orders
Start with one customer group. See which questions depend on each other.
When to use it
When you need to explain a whole business or compare two business options.
Key elements
Customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.
A question to start with
If you change the customer segment, which delivery activities and costs must change too?
Worked example
A neighborhood coffee subscription
Start with people working from home, the value of monthly delivery, and the roasting and delivery activities. Mark willingness to subscribe as an assumption, then arrange a small set of interviews.
An original hypothetical scenario by Druumen, illustrating the analysis.
Your next step
Choose one customer segment and write down connected assumptions. Add evidence to the most consequential one before revising the canvas.